A Test of Family Enterprise Purpose and Values: Planning for the Future Impact of COVID-19

Kellogg Webinar

May 2020

Family business leaders and owners are turning to longer-term implications of the COVID-19 crisis. In this conversation about how family enterprises are planning for the future, Professor Jennifer Pendergast shares best practices and examples of how families are addressing issues related to employees, culture, customers, communities and enterprises they own.

Click here to view this webinar replay.