Podcast: Andreas Kuster - An Entrepreneur in Search of a Family Business
Family IN Business Series
In 2017, the Andreas & Charlotte Kuster family from Basel took over Swiss-based Jakob's Basler-Leckerly and continue to run it as a traditional family business. The company, founded in 1753, is the oldest cookie manufacturer in Switzerland, and so the oldest in Europe.
Through the Kuster family enterprise story, we explore three important and very relevant concepts to family IN Business today. Number one: passing on the entrepreneurial gene. Number two: selling off is not necessarily a sign of failure. Number three: what playing the long game requires.