How Family Business Owners Can Step Up During A Crisis

KelloggInsight Article
Follow CFE:   Sign up for CFE Newsletter  Follow Us on Twitter  Follow Us on LinkedIn  Follow Us on YouTube  Follow Us on Instagram  Follow Us on Facebook
October 2020

More than six months after the declaration of a global pandemic, management teams are turning from crisis response to future planning. They're evaluating long-term shifts in consumer preferences, reconsidering existing strategies - if not their entire business model - and identifying the talent to deliver on new strategies.

Yet this planning is taking place in an uncertain and rapidly changing environment, where the near- and medium-term outlooks for most businesses are still highly unpredictable. It is clear that success will require agility and flexibility.

In a meaningful sense, multigenerational family enterprises are at an advantage. By their very existence, they have demonstrated the ability to evolve to meet changing demands - often while honoring legacy and maintaining the family's values...

Click here to read the entire KelloggInsight article.