The Best Way to Attract Next-Generation Family-Business Leaders

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January 2020

The next generation of business leaders want more than a paycheck. In fact, one of HBR Ascend's top five factors motivating millennials in the workplace is "a deeply compelling vision of what the company or team is contributing to society."

Given that, what should today's business leaders do to engage tomorrow's executives? If you're running a family business, you may already be doing it, according to Jennifer Pendergast, Kellogg's John L. Ward Clinical Professor of Family Enterprise and Executive Director of the Center for Family Enterprises. However, you need to let people know.

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