PwC 2021 Family Business Survey
An approach for lasting family business success
April 2021
The unprecedented events of the past year have presented family businesses with enormous challenges. In the North American report of the 10th Global Family Business Survey, we reveal the outlooks of family business leaders from the United States, Canada and Mexico. Although many have shown significant resilience and are optimistic for growth through 2022, now is the time for them to embrace a new formula for enduring family business success.
Family businesses that want to ensure their legacy for future generations should make plans and take steps to act on those plans now. Those plans should involve ongoing dialogues among family members and company leaders that encompass the keys to a successful future: digitization, diversification, upskilling, ESG initiatives and family continuity plans.
